Ice Cream Bones โ€” Frozen Treats for Bad Dogs
BAD DOG
๐ŸงŠ The treat that lives in the pet aisle, not the freezer section

Frozen treats
for bad dogs
with good taste. ๐Ÿฆด

Pop out a bone. Stick it in the freezer. Hand it over. Up to 25 minutes of pure, frozen, obsessive dog joy โ€” with functional ingredients that actually do something good.

๐Ÿ”ฅ No Freezer Section Hunting โœ… Peel-Pack Pop-Out Tray ๐Ÿพ Joint & Digestive Support ๐ŸŒฟ Natural Ingredients
๐ŸŽ‰ You’re in! Watch for your launch discount.

No spam. Just launch news + your exclusive early adopter discount.

๐ŸงŠ POP-OUT BONE TRAY
๐Ÿฅœ๐ŸงฆPB Sock Swirl
๐Ÿ—‘๏ธ๐ŸฅฆTuesday’s Trash
๐Ÿ‘Ÿ๐Ÿง€Slipper Cheese
๐Ÿ›‹๏ธ๐Ÿ—Couch Cushion
๐Ÿ“ฌ๐ŸฅฉMailman Beef
๐ŸŒง๏ธ๐ŸซMud Puddle

๐Ÿ‘† 6 bones per tray ยท Freeze at home ยท Pop & serve

๐Ÿ’€ Bye, Frosty Paws

Found in the regular pet aisle.
No freezer section. No guesswork.

Dead Simple

Three steps.
One very happy dog. ๐Ÿ•

No weird prep. No mystery ingredients. Just frozen joy in a bone shape.

1
๐Ÿ›’

Grab It Off The Shelf

Find us in the regular pet treat aisle โ€” right where you already shop. No more walking freezer aisles hoping they’re stocked.

Available In-Store & Online
2
๐ŸงŠ

Stick In Your Freezer

Toss the tray in the freezer overnight. The bones set firm and are ready to pop out whenever your dog needs a win โ€” or you need 20 minutes.

Freeze 4โ€“6 Hours
3
๐Ÿพ

Pop, Serve, Watch

Peel the tray, pop a bone, hand it over. Watch them go absolutely feral with happiness. No mess. No melt. Pure dog bliss.

Up to 25 Minutes of Joy
The Flavor Menu

Named after the things
your dog definitely didn’t do. ๐Ÿ˜‡

Every flavor is inspired by a classic bad dog moment โ€” and packed with functional ingredients that actually help.

๐Ÿฅœ๐Ÿงฆ
Most Popular
Peanut Butter Sock Swirl
“For the dog who collects left socks exclusively”

Rich peanut butter base with a hint of banana โ€” your dog’s two great loves combined. Because if they’re going to steal your sock, they might as well get something delicious in return.

๐Ÿฆด Glucosamine ๐ŸŒฟ Pumpkin Fiber Natural Peanut Butter Banana
๐Ÿ—‘๏ธ๐Ÿฅฆ
Wildly Popular
Tuesday’s Trash
“For the dog who considers the trash can a buffet”

Garden veggie blend with a smoky beef swirl. Everything your dog dreams about when they hear the bin lid open, minus the actual trash. Now they can have the fantasy without the vet bill.

๐ŸŒฟ Probiotic Blend ๐Ÿฅฆ Sweet Potato Beef Broth Carrot
๐Ÿ‘Ÿ๐Ÿง€
Staff Fave
Slipper Cheese
“For the dog who thinks footwear is a food group”

Sharp cheddar swirled into a creamy chicken broth base. Inspired by every slipper your dog has lovingly relocated across the house. This is the more satisfying version for everyone involved.

๐Ÿ’Š Omega-3s ๐Ÿง  Choline Cheddar Cheese Chicken Broth
๐Ÿ“ฌ๐Ÿฅฉ
Bold Choice
Mailman Beef
“For the dog who has beef with every delivery driver”

Rich slow-roasted beef flavor with a rosemary finish. Hearty, savory, and deeply satisfying โ€” channel all that postal aggression into something actually useful. Your mailman will thank you.

๐Ÿฆด Chondroitin ๐Ÿ’ช Added Protein Beef Broth Rosemary
๐Ÿ›‹๏ธ๐Ÿ—
Cozy Classic
Couch Cushion Chicken
“For the dog who thinks the couch is a dog bed”

Creamy roasted chicken with a hint of sweet potato โ€” warm, comforting, and absolutely couch-worthy. Perfect for the dog who doesn’t understand the difference between their bed and yours.

๐ŸŒฟ Turmeric ๐Ÿฆด Glucosamine Roasted Chicken Sweet Potato
๐ŸŒง๏ธ๐Ÿพ
Summer Hit
Mud Puddle Mocha
“For the dog who finds every puddle on every walk”

Carob and peanut butter swirl โ€” the dog-safe version of chocolate, with a muddy depth of flavor your dog will go absolutely feral for. Jump in. Get dirty. Enjoy the bone.

๐Ÿซ Carob (Dog Safe) ๐ŸŒฟ Coconut Oil Peanut Butter Banana
Why This Wins

Frosty Paws had its moment.
This is what’s next.

โŒ Frozen Section Treats
๐Ÿ˜คLost in the frozen food aisle. Nobody goes there for pet treats.
๐ŸชPoor shelf placement = poor discovery = poor sales.
๐ŸŒก๏ธMelt risk during transport. Refreezing degrades quality.
๐Ÿ’ŠNo functional ingredients. Just treat. No added value.
๐Ÿ˜Generic branding. Nothing memorable. No personality.
โœ… Ice Cream Bones
๐Ÿ›’Regular pet aisle. Right where dog owners already shop, every trip.
๐ŸงŠFreeze at home. Stable shelf life, ship anywhere, no cold chain required.
๐Ÿ’ŠFunctional ingredients. Glucosamine, probiotics, Omega-3s baked in.
๐Ÿ˜‚Personality-first branding. Dog owners share this. It’s social-native.
โฑ๏ธUp to 25 minutes of engagement. The longest lasting treat in the aisle.
What’s Actually In Here

Treats that do more
than just taste good.

Every flavor is built around a functional benefit โ€” inspired by brands like Nutramax. Because your dog deserves both joy and health in the same bone.

๐Ÿฆด

Joint Support

Keep them chasing squirrels well into their senior years. Real support, not just marketing language.

Glucosamine + Chondroitin
๐ŸŒฟ

Digestive Health

Because what goes in must come out โ€” and we’d all prefer that process to be smooth and uneventful.

Probiotic Blend + Pumpkin
๐ŸŸ

Coat & Brain

A shiny coat and a sharper mind. Not that they need help plotting against you, but still.

Omega-3 Fatty Acids
๐ŸŒฑ

Anti-Inflammatory

Natural botanicals that help with everything from post-zoomie soreness to everyday inflammation.

Turmeric + Coconut Oil

Find us where
you already shop. Not
where you never go.

Frozen treat brands live in the freezer aisle. That’s their problem โ€” and it’s why you’ve walked past them a hundred times.

Ice Cream Bones lives in the regular pet section. Pick it up with your dog food. Stick it in your freezer at home. Done.

๐Ÿช

Pet Specialty Retail

PetSmart, Petco, independent pet stores โ€” right in the treat aisle

๐Ÿ›’

Mass Retail

Target, Walmart โ€” the pet section, not frozen foods

๐Ÿ“ฆ

Online + Subscribe & Save

Amazon, our site, Chewy โ€” ships to your door, no cold chain

๐ŸŒก๏ธ

No Cold Chain Required

Shelf-stable packaging. You do the freezing. Huge logistics advantage.

Early Access

Be first. Save 20%.
Be your dog’s favorite human.

Join the waitlist and get exclusive early access plus 20% off your first order when we launch in stores and online.

๐Ÿพ You’re on the list. Your dog is going to love us.

No spam. Just launch news and your discount code.